Visual Popular Culture Same Love

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VisualPopular Culture: SameLove

SameLoveis a music video that demonstrates support for marriage equality. Ithighlights the challenges people in same sex marriages face, viaprejudice and homophobia. The video begins with glares from ahospital light used as a woman delivers. The camera then zooms to thebaby’s feet, illustrating the relevance of his new, fragile skin.The music video then follows the life of a young boy, as he grows upand faces challenges relating to his sexuality (Marrero 1). The youngboy plays football with his father, faces confusion during a schooldance and faces rejection at home. Later, the boy meets his love andtakes him to meet his family. His family objects his choice to marrysomeone from the same sex. The viewer does not merely observe thedifficulties of accepting same sex marriages, but since the couple isinterracial, racial issues are also influencing. The boy now a man,is black while his love is Caucasian. Despite the struggles and lackof acceptance, the Caucasian proposes to the black. This follows awedding scene, after which the video fast-forwards to the couple intheir old age. The two have aged together, and one sits next to theother as he lies in a hospital bed (Marrero 1).

Definitionof a Family

Themusic video is a popular cultural representation of same sexmarriages. The video defines family as a union of two individualsthat are not restricted by their sexuality, rather bound together bylove. As is apparent in the video, it concludes with the two loverstogether. Love is at the bedside, holding the main character in thesimilar light the mother once did (Marrero 1). The expression is thesame and it is apparent that in both instances families should beaffectionate towards each other. The topic of same sex marriage is amajor argument in all states as people differ on the popular andcontemporary definition of family. SameLoveportrays family as more of what people feel, and not what otherswant. Conventionally, a typical family comprises of individuals ofthe opposite gender uniting in matrimony. The individuals progress tolead life together during happiness and in suffering. The sameconnotation is apparent in the music video. Family is about meeting apartner that makes one happy, regardless of sexuality or race andprogressing to support each other through life. This means that justbecause people are of the same sex, they should not be disallowed theopportunity to marry. Generally, the notion is that family should bedefined by love and not sexuality.

AudienceResponses

Therehave been diverse responses to the music video, both positive andnegative. Most contemporary audiences support the video due to itsunique theme. It is the first hip-hop music video in which an artistraps about homosexuality. The video’s opening lines revealstereotypical presumptions, which community holds of recommendationsthat describe gayness. The music is a counter-analysis tocharacteristic themes in hip-hop, which focus on money, womenobjectification, drugs and sex. In place, the popular culture employsmusic as an opportunity to inform on social matters. He traverses thediscussion from the exaltation of homophobic language in conventionalhip-hop, to an evaluation of discrimination.

Accordingto Banet-Weiser (87-88), despite the authority of the consumercivilian, a more conventional political idea of the civilianprogresses to linger in media community, which is community-minded.The same is apparent in the negative audience reactions regarding themusic video. Catholics and conservatives have been outspoken inraising their concern over the music video. Catholics argue that thevideo attacks their faith and the similar autonomy supported in themusic. The argument is that there was no need to include the sign ofthe cross, associated with Catholicism in the video. In addition, thereligion is associated with the phrases “preach hate”, yetCatholics argue that the religion preaches love, as well. Accordingto traditional marriage supporters or conservatives, same sexmarriages as in the music video are unacceptable. Further, is theargument that such marriages are meant for people from differentgenders. Supporters of traditional marriage and Catholics argue thatSameLovehates on them through calling them “haters”. In addition is thatthe music video is ironic because it attacks them for supportingtheir viewpoints, yet supposes to fight prejudice.

Reaction

Themusic video, produced by Ryan Lewis, has received positive reactionin a majority of media stations. It is a famous song in almost allsocial media platforms. For instance, the number of views receivedfrom YouTube following the music video release is surprising. Theartists are regarded as heroes in their music genre for having optedto speak in support of same sex marriage. Billboard recorded themusic video as the fourth in their list of best songs. It also rankedas the initial top forty song in America to advocate for gaymarriage. The artists have also performed at the MTV visual musicawards.

WorksCited

Banet-Weiser,Sarah. KidsRule: Nickelodeon and Consumer Citizenship.Durham: Duke University Press, 2007. Print.

Marrero,Dani. Same Love, Same Rights, Same Support.&quotUniversityWire Feb05 2014. ProQuest.Web.23 May 2014.