Google case study
Googleis the most influential internet search engine in the globe. Thesearch engine has grown exponentially over the years and this is dueto innovation and taking risks. However, with the development of newsearch engines, Google faces a few challenges and it needs tocontinue innovating in order to keep expanding and remain ahead ofthe competition. The search engine can remain relevant by increasingthe bandwidth, improving android and penetrating the mobile searchengine area. Google dominates the search engine across the worldexcept China where there is close government control of the internet.
Tobegin with, increasing the bandwidth can lead to increased preferencefor Google compared to other search engines. Bandwidth can beincreased by ensuring that the data transferred through Google isreduced so that it is easily accessible. The bandwidth will giveGoogle an edge over competitors as it provides a lot of data and usesfewer internet charges. A huge bandwidth leads to more internetcharges, which makes it unattractive to consumers. Reduced bandwidthalso ensures that the amount of data transferred is increased and thespeed also increases. Increased speed leads to efficiency will makeGoogle the preferred search engine.
Theandroid operating system is a product of Google that is common in thesmart phone sector. The operating system is compatible with mostphones and this makes it a popular product. Google ought to increasethe number of applications that are compatible with android so thatthe market for Google can increase. The application uses Google asthe default search engine and this increases the popularity of thesearch engine. The operating system ought to be improved so that itcan perform faster and increase its compatibility with moreapplications in the open market.
Googleought to also find a way of penetrating the Chinese market as it hasthe potential to increase market for Google. The company can makearrangements where search results carried by it are compatible withthe government regulations. The relationship creates trust and thusgive the company an advantage over other companies in the country.The search engine will have penetrated one of the largest markets inthe world and this will increase its trust by states that have closecontrol over communication of their citizens.
Googlecan also make arrangements with mobile manufacturing companies tohave Google as the default search engine. Mobile phone users are nowincreasingly using their gadgets to access the internet. This is dueto the increased ability to use mobile phones for different purposes.People now use their mobile phones for accessing the internet and bymaking Google the default search engine, the company can stay aheadof its competitors. Default search engines mean that usersautomatically use Google and this increases its popularity.
Inconclusion, Google faces a few challenges when it comes to the searchengine market. These include lack of use in China, a big bandwidthand increased competition. The company can stay ahead of itscompetitors by penetrating into china, reducing the bandwidth,improving the android operating system, and working with mobilecompanies to make Google the default search engine in the smart phonesector. The battle now is in the amount of data and the speed oftransmitting data. Google ought to thus improve the data system sothat it can gain popularity.
Thegoogle case study retrieved 5/9/2014 fromhttps://www.dropbox.com/sh/1yt55xpwt3qdzg0/AADAqgdeqRw9KYUA370MnhNna