THE THEO CHOCOLATE 4
TheoChocolate is one of the twelve companies that manufacture chocolatein the United States. However, unlike the other chocolate companies,Theo chocolate has adopted various strategies, which are aimed atmeeting certain social responsibilities. The key value of thecompany, which is viewed as a significant strategy towards socialresponsibility, is the production of organic chocolate. This is aproduct that does not contain any form of chemicals such as tasteadditives or preservative chemicals (Lussier, 2012). Such productsare considered as being healthy to eat and free from diseases. Inaddition, the company is an associate of the fair trade movement,which is involved with inspecting and certifying ecofriendly consumerproducts. The fair trade approach adopted by the company ensures thatthe farmers benefit immensely (Trybus, 2011). As a consequence, thefarmers are able to provide for their families upkeep, as well aseducating their children. This is a major strategy of socialresponsibility by the company.
Thecompany aims at paying a premium for a product that does not harm theenvironment (Lussier, 2012). For instance, the power that the companyuses is from green energy sources. It is evident that the greensources of energy are friendly to the environment and thereforepreserves the environment and the natural resources such as oil andcoal.
Fromthe above discussion, it is clearly evident that Theo chocolatecompany has been in the frontline in terms of social responsibility.The company does not only promote the preservation of the environmentthrough written messages on the chocolate packages, but also goes anextra mile to use green energy as a means of preserving theenvironment (Brake, 2012). In addition, the company engages in fairtrade where it pays back to the society through the fair pay offeredto farmers. Lastly, the company has adopted the production of organicproducts, which are viewed as healthy to the chocolate consumers.
Lussier,R. N. (2012). Managementfundamentals: Concepts, applications, skill development.Mason, Ohio: South-Western.
Trybus,J. (2011). The Social Strategist Part IV: Theo Chocolate’s JoeWhinney, and Profitability with Principles.Georgetown University’s Center for Social Impact Communication.Retrievedfrom:https://blogs.commons.georgetown.edu/socialimpact/2011/12/29/the-social-strategist-part-iv-theo-chocolates-joe-whinney-and-profitability-with-principles/
Brake,L. (2012). TheoChocolate – the ultimate in green chocolate. Retrieved from: http://www.earthtimes.org/green-blogs/green-living/theo-chocolate-ultimate-green- chocolate-21-Sep-11/