Theuse of social media is arguably the most phenomenon facet of themodern society. It is estimated that over 80 percent of internetusers, mainly the youth, use some form of online social networkingsite to connect and interact with other individuals around the world.The social media is not restricted to the young as more and moreindividuals from the older generation, especially the more educatedand elites are joining the online social media as a means ofexpressing themselves and connecting with the rest of the word. Thesocial media plays an important role in interpersonal communicationin the modern society. However, impression management is one of themost important aspects of interpersonal communication. Experts arguethat the social media presents more tools for individuals to expressand present themselves. Compared to blogs, telephones, emails, webpages and other modern communication channels, online social networkssuch as facebook and twitter increases self disclosure (Deborah,2013). The fact that other people are able to view your profile, rateyou depending on the online society you belong to and your views onissues affecting the modern society indicates that social medialpresent a new challenge in impression management and selfpresentation. In many cases, individual lose face and are unable tomanage impressions on the social media. For example, in the offlinesociety, judgment based on the friends an individual interact canaccurately since the judgment is mainly based on the character ofclose friends and associates and there is limited access to theentire offline social network of an individual. On the other hand,all the online ‘friends’ and followers may be public and there isno personal touch in the online company. The impression may be basedon an online company which does not reflect the character andpersonality of the individual (Deborah, 2013).
Deborah,C. (2013). Socialmedia and personal relationships: online intimacies and networkedfriendship.Basingstoke: Palgrave Macmillan.