SOCIAL MEDIA MARKETING 5
SocialMedia in Marketing
Advancedtechnology and use of telecommunication equipments have changed thescope of social interaction,trading in business transactions and even marketing. The Social mediais a major source of great interactions between individuals, agenciesand their clients as well as a avenue for exchanging ideas andupdates on current issues. Ideally, the invention social media haspresented humanity with fast, low cost and most efficient means ofconveying information to a wide range of individuals in a givenregion, country and internationally. The social media presentsentrepreneurs and marketers with a platform to personalize brandsamong individuals in the most efficient way(Cambria, 2011).
Ramonnand his friend need to embrace social media in order to provideidentity and uniqueness of their business brands or services. Thebest way to appeal to older clients is through creating relationshipson social media to individuals who might not know about the businessand services it presents. Social media is the fastest and convenientway of communicating and establishing interactions with consumers.Social media marketing needs consistency and integrating it withother methods. In the case of RamonBar and Restaurant business, a well designed flyer that indicateslinks for social media communication (either twitter, facebook,YouTube) would enhance more personalized marketing.
Socialmedia facilitates in creating and strengthening business brand whichmakes business more accessible to potential clients. In addition toopening a website and facebook page, it is imperative for Ramonnbusiness to diversify on other social media to create more brandawareness and improve customer loyalty. The loyal customers would inturn influence other individuals in their social network. In thecontemporary world, social media continues to play significant rolein increasing business exposure to targeted groups. Twitter forinstance, could be used to tweet short texts to clients, releasenews, market the product and direct attention on special offers likeplaying jazz music in the restaurant, well maintained amenities andmenus offered at the restaurant(Kietzmann, 2013).
However,successful use of these social media tools requires businessoperators to know their business well different attributes and needsof business requires different methods for social media marketing. Assuch, Ramonn needs to capitalize on their business strengths whilemarketing it through the social media by highlighting such aspects asoperating hours and low food prices. In addition, the business needsto use the established target market to expand its marketing andincrease visibility in the locality. Another important strategy thatcould be used to improve on social media marketing is creating aposition within the business that would be involved in developing,creating and maintaining a business presence on social media. Thiscould be achieved through the efforts of as in-house or third partysocial media marketer who will specialize in marketing a business. Itis effective and easier to use social media expert in conductingonline marketing(Chiang et al. 2011).
Theoverall success in social media marketing requires constant andregular updates as well as timely response to clients’ queries andfeedback. Promotional technique could also be blend with social mediamarketing for example, Rumonn Bar and Restaurant could post ontwitter account ‘acopy of this tweet guarantees free dinner and drinks.’This message would encourage more local followers to the business inanticipation of such deals thereby increasing customer network base.However, adequate knowledge of the social media used by most clientsis an important aspect for successful social media marketing(Evans et al. 2010).
Cambria,Erik Grassi, Marco Hussein, Amir Havasi, Catherine (2011). "ScenicComputing for Social Media Marketing."MultimediaTools and Applications59(2): 557. doi:10.1007/s11042-011-0815-0
Chiang,I-Ping Chung-Hsien Hsieh (October 2011). "Exploringthe impact of blog marketing on consumers."SocialBehavior and Personality39(9): 1245. doi:10.2224/sbp.2011.39.9.1245
Evans,Dave (16 September 2010). ‘SocialMedia Marketing: The Next Generation of Business Engagement.’John Wiley & Sons. pp. 15–. ISBN 978-0-470-94421-9.Retrieved 28 May 2014.
Kietzmann,J.H., Canhoto, A. (2013). "Bittersweet!Understanding and Managing Electronic Word of Mouth"(PDF). Journalof Public Affairs13(2): 146–159. doi:10.1002/pa.1470.Retrieved May 28, 2014.