SATISFYING CONSUMER DEMANDS 4
The aspect of satisfying consumer demands is based on theunderstanding of the decision making process of the customers.Marketers must have sufficient information in regard to the consumerdecision process and the factors that influence the customer’sdecision making in regard to particular products or services (Baineset al., 2013). To start with, marketers must provide customers withproducts and services that are commensurate with their social andeconomic class. It is evident that people belong to different socialeconomic classes. For instance, in the United States, there is theupper class of citizens who are associated with prestigious andquality products. A marketer would therefore consider this behaviorand provide such a group of people with prestigious and high qualityproducts. In other words, when strategizing on how to meet consumerdemands, the marketer must consider the various levels of incomeexhibited by the potential market.
Secondly, the culture of the target market is a significant factorthat marketers must consider while assessing their customer needs.The culture which a particular customer subscribe to has a tremendousinfluence on his purchasing behavior. For instance, Americans haveadopted a culture that emphasizes on career success and progress. Assuch, marketers must consider producing goods and services that aretime saving and convenient to this population.
In order to meet consumer needs, it is imperative to communicate tothem about the products and services that you are selling. In thisregard, marketers need to advertise in order to present theirproducts to their customers. It is clear that a customer will onlybuy a product that he is familiar with (Baines et al., 2013). Thisaspect of advertising goes hand in hand with product information. Theprice of the products and services that a particular marketer isselling also form a critical part of meeting and satisfying consumerneeds. It is paramount for a marketer to offer customers affordablegoods in order to meet their needs. Lastly, in order to satisfyconsumer needs, marketers or producers must present goods andservices that fulfill the needs of the customer.
Chapter 3: Consumer behavior. Attached pdf. In part B:marketing information, research, and understanding the targetmarket.
Baines, P., Fill, C., & Page, K. (2013). Essentials ofmarketing. Oxford: Oxford University Press.