Prosumersare a combination of professional and consumption as well as thecombination of producers and consumption. Therefore, he/she purchasesproducts for professional users. There occurs a difference betweenprofessional prosumers and traditional prosumers. Professionalprosumers have much money to spent, more leisure time and disposableincome. They are usually hobbyists who indulge in purchasing ofequipments such as depots. Certain condition brings about emergenceof professional prosumers include falling of prices of advancedproducts. Producer consumers are not more advanced as professionalprosumers (Moreno108). They produce goods that are of high qualityfor example, blogs, flicker, facebook and yahoo where recognition hasgained within the shortest time possible.
Familiesand youth that are have-nots in the age of presumption remainproducers of goods rather than consumers of the products. Childrenshould be prepared in this age of presumption by giving them advancededucation such that they are able to cope up with technologicalinvestments. When an individual drops out of the trend, the mostsignificant measure to undertake is to be innovative as well as toseek more connection with friends and family. If one interacts withfriends or relatives who are prosumers, he/she will finally get backon trend. The person stills requires skills to be equal to thatprofessionals (Ding 2).
Freitasbook is a very controversial book. The premises itself ‘The end ofSex’ invites disagreement as almost all the people believes that aworld cannot exist without sex. People have to procreate and at thesame time using sex to enjoy themselves. Freitas argues that womenhave been reduced to sexual objects and men are constantly abusingwomen sexually on the other hand. Freitas was very idealistic. Sheassumed that her assumptions could work in real life situations.Donnas provides evidence that too many young adults live lives fullof desperation both sexually and socially (Dozazzo 27).
Donnasassumed that college students thinks rationally in such a way thatthey will evade any possibility of loneliness and dissatisfaction.Her arguments clearly illustrate that hook-up culture is leavinggeneration unhappy, sexually dissatisfied, as well as confused aboutintimacy. She comes up with such remedies as temporary periods ofabstinence and return to the traditional date. She asserts that mostof the people will continue complaining of sexual abuse, boredom,isolation and loneliness. Students’ own testimonies aided her inwriting about her work (Donnas32).
Theabove arguments by Freitas cannot work in reality. First of all, sexis very rampant within the youth. Abstinence among the youths isalmost impossible. Most of social groups they indulge in have in oneway or another engaging in sexual immorality. Technologicaladvancements such as twitter and facebook have led youths to becomeimmoral. Pressure from media and parents nowadays neglecting theirrole in advising their children on matters pertaining to sex has ledthem permissive to sexual activities. Students in colleges anduniversities experiences economic hardships that forces them inprostitution and other malicious activities to get money. Pornographyamong the youths is one condition that cannot free youths from sex.In summary, Donna’s arguments cannot apply in real life situation(Donnas34).
Inconclusion, it is worth noting that Families and youth that arehave-nots in the age of presumption remain producers of goods ratherthan consumers of the products. Donnas assumed that college studentsthinks rationally in such a way that they will evade any possibilityof loneliness and dissatisfaction.
Dizazzo,Ray. CorporateMedia Production.New York: CRC Press, 2003. Print
Ding,Sheng. Module4 1 Socialization, 2014.Web. 1 June 2014.https://www.youtube.com/watch?v=TvhXUbXv0Gw&feature=youtu.be
Donnas,Freitas. TheEnd of Sex: How Hookup Culture Is Leaving a Generation, UnhappySexually Unfulfilled, and Confused about Intimacy. London:Basicbooks, 2013.Print.
Moreno,Muffatto. Volume10 of Series on Technology Management. London: Imperial Press, 2006. Print.