SOLAR MOBILE CHARGERS 5
Proposalto Market Solar Mobile Chargers in Kenya
Tuesday, May 27, 2014
To: Mark Benson, Chief Operating Officer
Theproduct is a solar mobile charger. A device employs solar energy insupplying electricity to devices, or charging batteries. The chargeris portable, meaning the user can carry it from place to place,especially in areas where there is limited access to electricity. Theproduct is small and manufactured to charge several mobile phones,iPods and differing audio equipments. Portable chargers are employedin charging cell phones and differing electronic devices carried byusers on a daily basis.
Thecountry of choice is Kenya. It is a developing nation located in EastAfrica (Otieno & Awange, 2006). Kenya has rich fertile soil andnumerous tourist attraction sites. Physical attributes availattractive scenery of Kenya’s mountains. Despite the beauty of thenation, the country still faces numerous developmental andinfrastructure challenges, for instance, in the connection ofelectricity to homes. A substantial number of citizens do not haveelectricity in their homes (Otieno & Awange, 2006).
Thetarget for the solar mobile charger is middle class working citizensfrom Kenya. This is because a majority of the target populationlives in urban areas. However, they have their homes in the ruralplaces, where their families live. They live in rented houses closeto their places of employment and visit their rural homes on aweekend basis. Considering the lack of equal development in thecountry, most rural homes lack electricity. Thus, people travellingfrom urban to rural homes will need solar mobile chargers to chargetheir mobile phones.
Theproduct will be manufactured in the country because the materials andlabor are available. It is possible to assemble products fromidentified distributors in Kenya, which reduces manufacturing costs.Transporting raw material to the country would be more expensive.Unemployment rates are high in the country. Hence, the creation of anew manufacturing company means that labor will be easily available.In addition, manufacturing the product in the country makes it easyand affordable to access for the target clients.
Theregional sales center will be located within the central businessdistrict, CBD. The CBD is the place where most of the offices in thecountry are located. This means that middle class citizens visit theregion on a daily basis, as they go to work (Otieno & Awange,2006). Location of the regional sales center in the CBD increasesaccess of the solar mobile charger to the target customers.
Solarmobile chargers are a necessity in Kenya. Introduction of the productis likely to be successful. Reasons include, due to lack ofelectricity in rural homes, most of the middle class citizens thattravel home are compelled to switch off their mobile phones. Thismeans they cannot be contacted for the entire period they spend athome. Thus, are most likely to purchase the charger to stay connectedto friends in urban centers. It also ensures that they can becontacted in case of emergencies. Second, unlike other solar mobilechargers, which are heavy to carry and expensive, the product isportable and affordable. More individuals will be able to afford theproduct and are attracted to its portability.
Animmediate recommendation for the company is to advertise its product.The company needs to identify the different advertising platforms inKenya, establish the most effective and employ them. A strategyensures the product becomes famous among the target population.Later, the company should conduct a business analysis of the newproduct. The analysis is important in determining whetherintroduction of the product in Kenya has been successful. It alsoenables the company to conduct a SWOT analysis on the product.
Otieno,H. O., & Awange, J. L. (2006). Energyresources in east Africa: Opportunities and challenges.New York: Springer.