Zahrat al Khaleej.
Details of Zahrat al Khaleej
The Zahrat al Khaleej is owned by the Abu Dhabi Media and it is theleading women’s magazine in the United Arab Emirates. It is aweekly print media in the United Arab Emirates that has been enjoyinga leading position in the arena of women and lifestyle. It has beenin sale for the last 30 years since its inception. The details ofZahrat al Khaleej vary and cover various lifestyle topics for womenbetween the ages of 20 years to 45 years (Āshūr et al,2008). It is largely known for its detailed articles and interviewsin regard to fashion, celebrities, deco, and lifestyle topics.
Although Zahrat al Khaleej covers a variety of issues, the mainfocus is women’s fashion and lifestyle. It has articles regardinginterior house design, which largely focuses on fashion and elegance.In the world of fashion, it leads in the analysis of the newestshoes, dresses and makeups. Since Zahrat al Khaleej is reserved forwomen in the United Arab Emirates region, it covers topics related tomodern and fashionable weddings, as well as the most elegant weddingdresses.
It is apparent that Zahrat al Khaleej also covers historicallifestyles such as the use of lipsticks in history, as well as thebest shoes in history. It has ventured into issues related to womenand society such as their roles and place in a male dominatedsociety. It is also apparent that Zahrat al Khaleej covers areas ofart and entertainment where the popular and current topics in art andthe entertainment industry in the areas of drama, music and moviesare discussed (Bayoumi, 2008). It also covers topics of healthyliving amongst the women. It provides details of what encompasses ahealthy living. Lastly, it is notable that Zahrat al Khaleejadvertises on women products that are believed to be fashionable at aparticular time.
It is noteworthy to point out that the print media industryis one sector that experiences stiff competition amongst itspractitioners. This has placed the Zahrat al Khaleej under tightcompetition from other companies that produce and distribute printmedia that discusses matters affecting women. However, Zahrat alKhaleej has maintained a leading position in the industry due to itsinteresting articles on various aspects affecting women (Willings,2007). The Sayidaty magazine is one of the main competitors ofthe Zahrat al Khaleej. This magazine is a weekly Arab magazine and amonthly English magazine that has a huge audience. The Sayidatymagazine covers topics that are of interest to women such asfashion, beauty, social and family life (Sakr, 2008). Due to itsquality and professional articles, the magazine has attracted a hugefollowing and therefore poses as one of the main competitors ofZahrat al Khaleej. It is evident that the two magazines cover topicsthat affect women (Mushtak, 2006).
Zahrat al Khaleej also faces stiff competition from The ArabianWoman, which covers topics related to fashion, entertainment, aswell as local and international celebrities’ lifestyles. TheArabian Woman has stood out as a main competitor due to itsprovision of links that lead readers to other websites that containwomen issues. Although the Zahrat al Khaleej has faced stiffcompetition from other women magazines, it still remains the leadingwomen magazine in United Arab Emirates. The expansive topics that itcovers have been vital in ensuring that it becomes a favorite for avast majority of women in the region (Hammond, 2005). It is criticalto point out that Zahrat al Khaleej remains competitive due to thevarious innovative measures it has put in place. The development ofan online version and its availability in different languagesincluding English has been critical in ensuring that Zahrat alKhaleej reaches numerous women.
Zahrat al Khaleej has been in the frontline due to the numeroustopics that it covers. It is evident that it covers topics that areof immense interest to women such as their health, fashion and familylife (Mruk, 2006). The topic of women in society is of key interestconsidering that women have been discriminated upon for a long timedue to their gender. The topics that the Zahrat al Khaleej coversalso tend to cover women from a young age of 24 years, all the way to45 years. In other words, Zahrat al Khaleej has an appeal to women ofvarying ages (Organization for Economic Co-operation and development,2008).
Price and market share.
The price Zahrat al Khaleej is relatively affordable since it onlycosts between three to five dollars. This has made it a favorite formany women in the United Arab Emirates. It is also clear that uponregistration, readers can get the online version of Zahrat al Khaleejfor free. The content has been described as being worth the cost oreven beyond the cost (n.a, 2006). Therefore, the cost of the printmedia has been regarded as being moderately fair to the readers.
Zahrat al Khaleej has had a substantial market share in the regionfor a long time. As it has been mentioned above, it remains theleading women magazine in the UAE and the Gulf region. It isestimated that the Zahrat al Khaleej has a market share ofapproximately 39%. It is critical to note that it covers a wide rangeof topics, which are of immense interest to women (Zayani, 2005). Asa consequence, women are obliged to buy it and explore the varioustopics that affect them and their lifestyle. Therefore, the successthat Zahrat al Khaleej has recorded can be attributed to the varietyof topics that it covers. It is also clear that Zahrat al Khaleej hasbeen digitalized, which has also aided in its popularity.
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