INNOVATIVE CUSTOMER MANAGEMENT 4
Customers are cornerstones to businesses. One way of ensuringthat customers are happy is offering great services to them, not justthe products. Many want to feel loved and appreciated (Faulkner,2003). To do this, a person needs to consider incorporating keyelements to satisfy them. Respecting the customers is necessary atany point, by treating them in a humane manner, being polite or evenapologizing in case something is wrong.
Understanding the customers should be prioritized when dealingwith them. This helps in solving their problems. Listening should bepart and parcel of every day’s interaction with customers(Faulkner, 2003). It shows that one is giving the customers undividedattention. Responding to their demands or needs is one way of makingsure that one retains his or her customers in the business. They willbe more satisfied if a business man solves their problems as soon aspossible. The last basic element is to give them appropriate service.Solving their problems should be done appropriately with the highestlevel of quality put into consideration
One way of measuring customers’ satisfaction is bycollecting their feedback and analyzing, so that one can understandthem (Artz, 1997). One can request his customer to fill in a survey.It can be through emails, phones calls among others. It can beefficient if some incentives are used as well. A business owner alsoneeds to familiarize himself with expectations of his customers. Oneshould also try to discover where he is going wrong and correct assoon as possible besides doing research on other businesses todetermine how they make their customers satisfied.
Customers expect business innovations that could solve theirproblems faster (Artz, 1997). These expectations have made manybusiness people to device inventive means of making sure that theynot only solve their customers’ problems, but also in a faster andsatisfying way. Committing oneself to customers’ satisfaction isthe best way one can retain them in their businesses. One does noteven need to look for new customers since the scope of influence in apositive way would be working in favor of ones business’reputation.
Artz, N. (1997). 301 great customer service ideas from America`smost innovative small companies. Boston, MA: Inc. Pub.
Faulkner, M. (2003). Customer Management Excellence.Chichester: John Wiley & Sons.