INNOVATON TODAY 3
Internet marketing campaign’s success is dependent on a number offactors and technology based items. The design of the website that ismeant to facilitate the internet marketing campaign must beattractive to the visitors. It is evident that these visitors are thesame who are converted to customers. Search engine optimization isanother item that is vital in internet marketing. The products andservices being advertise should be higher in the search results(Thomas, 2010). This will ensure the customer will just be a clickaway from reaching the product. Lastly, it is imperative to ensurethat there are videos embedded in the website that is being used forinternet marketing. It is critical to note that customers need notonly read, but also see the products or services being advertised(Thomas, 2010).
Relationship selling is a form of marketing where sales staff areencouraged by the management to establish relationships withcustomers in a bid to ensure that such customers become permanent.Relationship selling has delineated from marketing. However, it isevident it resembles a form of marketing that seeks to maintain andkeep close contact with customers.
Direct marketing has largely been described as a form of marketingwhere all middle men are bypassed and products are sold directly tothe consumers. The main tools for direct marketing includestelemarketing, database creation and internet marketing.Telemarketing involves calling the clients directly and marketingcertain products or services (Nash, 2009). Internet marketing on thehand has largely utilized emails to send specific messages ofadvertisement to customers. A majority of businesses that utilizedirect marketing have also had a database of their clients where theystore their names and contacts as a means of direct marketing.
Thomas, L. (2010). Online marketing. Maidenhead: McGraw-HillProfessional.
Nash, E. (2009). Direct marketing: Strategy, planning, execution.New York: McGraw-Hill.