EXTERNAL ENVIRONMENT 2
TimHorton Inc is a Canadian fast casual restaurant well known for itsdoughnuts and coffee. It is also the largest food service with morethan 3000 stores in Canada and 600 in U.S. In the fast food industrycompetition pressure has been putting huge dents on the company’ssales in the last three years. Tim Horton Inc has experiencedweakness in same –store sales growth caused by intensifiedcompetition from other giants in the fast food industry. Specifically the company has faced stiff competition from NorthAmerican brands such as Dunkin Donuts and Starbuck, which have morelocations per capita. There are other substitute products that aresuperior to Tim Horton products which are not associated withhardening of arteries and the older demographic prefer such. TimHorton might lose a significant part of the market share ifstrategies are not put in place to revivify consumer loyalty.