Titleof the Essay
Howideologies work in media text (lifestyle magazines) to construct andspeak to the reader.
Theessay contains an introduction that defines the term ideology andprovides the thesis statement. Ideology is defined as a system ofsignificance which assists in defining and explicating the world andwhich makes value opinions regarding the world. Whilst performingideological analysis in media, the interest of scholars lies notmerely on certain activities portrayed in one movie, magazine, ornewspaper, but rather in the fit between words and images in acertain media text as well as the manner of judgments and thedefinition of cultural and social concerns. The main focus of thepaper is how ideologies work in media texts (lifestyle magazines toconstruct and speak to the reader.
Anumber of arguments have been put in place in support of the paper.To start with, the media, and lifestyle magazines in particular aredepicted as platforms of disseminating ideologies. Media has beenproven to be the receptors of ideologies that are generated andmaintained in the society. Besides, magazines are said to be said tobe the initial genre which depicted on the audience of one sextherefore, responding and shaping the ideals as well as interests ofthat sex. The majority of magazines generally endeavor to accommodatethe largest number of purchasers and readers. By doing so, they endup emphasizing dominant ideologies with the aim of generating appealto the ordinary. Representation is also a major aspect that isexhibited in lifestyle magazines including the Loaded andCosmopolitan.These kinds of representations together with the accompanying textsillustrate various kinds of ideologies. The editorial content inlifestyle magazines is a kind of “concealed advertising” whichencourage a similar type of consumer ideology.
Ideologyis deemed as the outmost and most inclusive degree of influence inlifestyle magazines. It is a recognized and communicative system ofsignificance, beliefs, and values of worldview. It has been shownthat lifestyle magazines portray certain kinds of ideologies whichlure the readers to purchase the same.