Collaborationis delineated as individuals teaming up on non-routine cognitivework. It concerns working habits, management, behavior, culture, aswell as business value and goals. Frequently, collaboration involvesworking with other organizations across cultural or country boarder(Witzel, 2006). Whilst making decisions pertaining to lastingcollaboration strategy, businesses are required to reflect on theregulatory and cultural differences.
Inthe contemporary time, businesses are forming research partnerships,supply chains, as well as marketing and distribution systems with theaim of increasing efficiency and reaching their goals and objectives(Witzel, 2006). For a retail organization, implementing acollaboration strategy could be extremely beneficial. This may applyin supply chain whereby the retailer needs to collaborate with thesuppliers in order to obtain the goods without difficulties.Considering that such collaborations may be done across cultures orcountry, it is significant to understand, acknowledge, and toleratesuch cultures as this would guarantee successful collaboration.Collaborating effectively has many benefits including decrease incosts and inventories, enhancements in customer satisfaction as wellas the level of service.
Ina retail organization, in order to guarantee effective collaboration,one factor that should be put into consideration is investing in theappropriate people and infrastructure. This means committing therights resources as it is essential in making collaborations work. Another factor is entails selecting collaborators based on valuepotential, capacity, as well as strategic goals. The approach thatshould be used in this case is evaluating suppliers and customers onthe basis of the value they can offer and their strategic interests.Dedication by the top management is a prerequisite for effectivecollaboration. Through effective collaboration with suppliers,manufacturers, customers, and other partners, a retail organizationis guaranteed to cut on costs, increase customer satisfaction, andemerge successful in the long run.
Witzel,M. (2006, November 10). Thepower of difference. Financial Times.Retrieved fromhttp://www.ft.com/cms/s/2/7d873d00-6f35-11db-ab7b-0000779e2340.html