C05 Business Communication

C05Business Communication


Thinkabout your own experiences with both effective and ineffectivecommunication, and select one (1) example of each to analyze.

  1. Briefly describe each of the two (2) scenarios– one related to a personal experience with effective communication and one related to a personal experience with ineffective communication.


Whenattending a wedding party, I was invited to give a speechrepresenting friends to the newly married. In my speech, I wasoverwhelmed with joy, and on my way to the stage I was smiling anddancing to the stage. My speech was informal but effective in passingthe message right. I used facial and body language, together withtonal change to pass the merry wishes to the couple and also toappreciate others who were at the wedding or participated in makingthe wedding a success.

Thiswas an effective communication as I used all elements of effectivecommunication. My representation to and on the stage were evident ofthe joyous mood of the day. Looking at the audience and allowing themto read my facial and body language complemented what I was sayingall through. Keeping the audience alert by engaging them inrhetorical questions also helped in this purpose (Means&amp Rankin, 2010).


Ina meeting organized by local authorities in my neighborhood toaddress the issue of security, the chief guest was very poor incommunicating. First, his voice was very weak in that we could barelyhear what he was saying. He was mumbling some words to an extent thatthe audience asked him consistently to repeat what he was saying.Secondly, the speaker did not look at the audience he stayed gluedto his written speech. This made the situation even worse as onecould not read his facial expressions. Consequently, the speaker didnot deliver his intended message and the crowd was not happy with themeeting, let alone the purpose of the meeting.

Thisscenario is an example of ineffective communication. The speaker wasnot audible which the first step for an effective communication. Thismakes the audience not to be able to connect with the speaker. Inaddition, not looking at the audience or making an eye contact withthem once in a while makes communication ineffective, as the audiencecannot read the mood of the speaker (Means&amp Rankin, 2010).


  1. Imagine that you have an interview for an internship that you really want to get. Describe three (3) ways in which you can display professionalism in this situation.


Duringan interview, one should be able to wear appropriately for the job.If it is an office job, official attire should be appropriate. Thisshows professionalism and tells the employer just from the look thatyou are ready for the job and you understand the job (Means&amp Rankin, 2010).


Whenin an interview, the way one speaks exhibits his abilities andcomprehension of the job. Putting thought into what one is saying isimportant. Avoiding stammering or mumbling is very important. If onedoes not know something, it good to be honest to the interviewer.Unofficial language or slang should be avoided (Means&amp Rankin, 2010).Being confident while speaking is also a show of professionalism,assuring the employer that you know what you are saying.

Demonstratingexperience and knowledge

Thisis one of the obvious things that one can show professionalism.Discussing comprehensively one’s relevant knowledge, academicqualifications and work experience is an integral part in any jobinterview.

  1. Describe the implications of selecting the appropriate channel and medium for a business message. Describe at least two (2) factors involved in this.

Selectingthe right channel and medium of communicating a business messageallows the message to be delivered at the required time and to theright audience, besides delivering the intended message. Factorsconsidered include

Timethe message should be delivered

Ifthe message is intended to be delivered within a short time, usingservices such as short messages services to the target audience willbe appropriate (Means&amp Rankin, 2010).If the message has no time limit, use of commercials on television,daily newspapers or magazines can be effective.


Thetype of audience influences what channel to be used. If the audienceis young people using the internet on social media and blogs that arehighly associated to them is appropriate.

  1. Provide one (1) original example of each of the following: physiological barrier, language barrier, and psychological barrier.

Physiologicalbarrier:visually impaired person may not be able to see or respond to bodylanguage.

Languagebarrier:two people not being able to speak in the same language. For exampleif one person speaks French and the other speaks Spanish, they cannotunderstand each other.

Psychologicalbarriers:Anger is an example of psychological barrier. An angry person may notunderstand the intended message.


Means,T. &amp Rankin, D. (2010). Businesscommunication.Australia Mason, OH: South-Western Cengage Learning.