APPLE INC 6
AppleInc (Apple) is a multinational corporation that designs andmanufactures mobile communications devices, personal computers, andcomputer software. It was founded in 1976 whereby it developedpersonal computers only. It grew steadily and later on shifted itsfocus on consumer electronics in 2007 (Madison, 2014). It is thesecond largest information technology company after Samsung. It isalso the third largest in making mobile communications devices afterSamsung and Nokia (Forbes, 2014). Apple is best known for iPhonesmartphone, personal computers, iPad tablet computer, and iPod mediaplayer. Since its inception, the company has played a major role intechnological innovations, particularly in phones and music players.It is a distinguished company that has shown great expertise insoftware services. In addition, the company is able to sell itsquality products at a relatively higher price than other competitorsand still enjoy a good market share. Currently, the company boasts ofa great brand name that places it at a competitive advantage (No StopTechnology, 2014).
Apple’sunique corporate culture plays a great role in ensuring that itmaintains its position in the global market. It aims at treating itsemployees equally without a complex bureaucracy. It does not onlyadhere to normal work environments, but also emphasizes on ensuringan innovative environment. The management is liable for ensuring thatemployees are trained to deal with customers and make them feelimportant. There are retailer stations where customers are given achance to experiment or test the company’s latest products.Employees are trained to speak with customers in a warm way wheneverthey enter the stores to motivate retail consumers. Apple’semployees also educate consumers regarding their products. Similarly,the company offers young people a chance to intern or offer studentsa chance to represent the company in their respective schools.
Theother notable thing about Apple Company is its participation inenvironmental conservation. It puts much effort in reducing theoverall environmental impact. The company offers incentives such astransit subsidies for workers who opt to use public transport as ameans of reducing environmental pollution. The company has free busesthat are powered by bio-fuel, which reduces emissions and hence airpollution. Apple manufacturers are aiming at producing at least 70%recyclable parts by 2015. Further, it has established e-recycling inmany campuses and cities in various parts of the world (Apple, 2014).
However,Apple is not immune from ethical considerations. In 2011, Apple wasaccused of treating its employees in unjust and unfair manner,including child labor in China (Enderle, 2014). In order to increaseprofits and cut down costs, Apple employed several employees tomanufacture products in two factories in China. The workers claimedthat they worked like machines to meet the demands of the company.Around 150 Apple employees at Faxconn threatened to commit suicide byjumping from the roof of the factory. The workers were later oncooled down after a period of two days. Employees complained ofworking excessive overtime for days and weeks, and live in crowdeddormitories that offer no or little privacy. Some claimed that theystood for long hours without break leading to pain in the legs. Theworkers further complain of unhealthy working conditions exhibited inapple for a lengthy period. Worse still is that their salaries aremeager and do not match up to the contributions of workers. Wheneverthere is pressure to produce a new product, workers may be forced totake one leave day after a period of thirteen days. The company hasalso been accused for neglecting healthy working conditions foremployees and has caused several accidents in working places. Thisfollows several cases which caused multiple deaths of employees. Forinstance, some times before this incidence, Apple injured severalemployees by asking them use a poisonous substance to clean iPhonescreens. This was closely followed by a blast that killed four peopleand several injuries. Before these explosions, the company was warnedof the dangerous chemicals but ignored. Following the attemptedsuicide by some workers, Apple required all employees to sign adocument that no employee would contemplate committing suicide in thefactory.
Theissue of treating employees unfairly and unjustly has a negativeconsequence on the once trusted company. At organization level, itdiscourages employees from seeking a job in the company. Similarly,this may lead to high level of job turnover. This means that thecompany would have to spend more in recruiting new employees becauseof the high turnover rates. Treating employees unfairly demoralizesand makes them develop negative attitudes towards the company. Thismay lower work performance and jeopardize innovative capabilities ofemployees. Unfair treatment of employees has long been recognized asunethical by the labor laws and human rights. This issue has playedrole in ruining the reputation of a once respected company. Consumerswho may have a high regard for the company’s products may opt foranother reputable company. The society expects a company to treat itsemployees with respect. It is a shame that one of the most admirablecorporations in the world attains its revenue at the expense itsemployees.
Thereputation of a company is one of the greatest assets a business canever have. As such, it is essential to maintain it at all costs forthe success of a company. A good reputation does not only attractemployees, but also investors and consumers. Therefore, it is prudentto address issues as they emerge. In the case of Apple Company, themanagement should address employee’s claims. It should strive toimprove the working conditions of the employees and the workingenvironment. The first step would be ensuring that they do not workfor excess hours in vain. For those employees who wish to workovertime, they should be paid overtime. Further, the company shouldset reasonable working hours and breaks. There is also a great needto ensure that the suppliers provide clean and necessary materials toavoid previous accidents. The company should further improve thedormitories to make them standard and decent. The problem ofemployees can only be solved by providing a sound working conditionand a relatively good pay. It is true that increases in salaries andemployees may reduce the profits, but it is worth the risks as itpreserves the reputation of a company. With reference to poor workingconditions, Apple should monitor the safety of the company tominimize accidents (Williams, 2011).
Appleshould also address the society as it is also a major influencer. Itshould publish information that stipulates that what happened was aminor misunderstanding that was later solved. It should emphasize onits goal to promote a fair employee treatment and working conditions.Likewise, it would be crucial for the company to participate greatlyin social corporate responsibility as a way of restoring thecompany’s reputation. Apple should try as much as possible toaddress all the issues well to avoid future problems with employees.
Apple.(2014). Social Responsibility. Retrieved from http://macapplepod.wikispaces.com/Social+Responsibility
Enderle,R. (2014). Apple and the Ethical/Business Problems of Child Labor andother Unsavory Practices. Retrieved fromhttp://www.itbusinessedge.com/cm/blogs/enderle/apple-and-the-ethicalbusiness-problems-of-child-labor-and-other-unsavory-practices/?cs=39724
Forbes.(2014). Apple Dominates List of the World’s Most Valuable brands.Retrieved fromhttp://www.forbes.com/sites/kurtbadenhausen/2013/11/06/apple-dominates-list-of-the-worlds-most-valuable-brands/
Madison,J. (2014). Apple, Inc. (Apple). Company Profile. Retrieved fromhttp://www.thefreeresource.com/apple-inc-apple-information-profile-research
NoStop Technology. (2014). The History of (2014). Retrievedfrom http://www.nostoptechnology.com/
Williams,C. (2011). Management.Mason, OH: South-Western Cengage Learning.