Pollack,B.W. (2014). Build Your Business with a Great Web Presence. TheU.S Small Business Administration.Web. Retrieved on March 4, 2014 fromhttp://www.sba.gov/community/blogs/build-your-business-with-great-web-presence-1
Polack(2014) is a fact-based web page intended aimed at educating targetits target. The author is SCORE Association’s marketing andcommunication vice president. Her work position in the business hasplaced her at a strategic position where she has learned effectivestrategies for optimizing a website. On the same note, the articlehas been published on a government web page based on business, whichimplies that it contains factual and well-researched content foreducating the public. The vision of the web page is educating bothestablished and upcoming businesses on the best methods formaximizing their online presence.
Fromfoundational assistance and business planning, to contracting withthe government and discovering seminars, Sba.gov has data that isuseful for everybody all small business enterprises stakeholders. TheU.S Small Business Administration Web(Sba.gov`s) suite of instruments and their `Learning Center` giveventure by- step bearings on themes, for example, "Make aBusiness Plan" and "Fit the bill for Government Contracts.The article` BuildYour Business with a Great Web Presence’givesdetailed information on the importance of Websites for smallbusinesses.
Theauthor has a Masters degree in Business Administration from TempleUniversity and a Bachelor`s of Science in Economics from the WhartonSchool at the University of Pennsylvania. Her academicqualifications have provided her with vast research and analyticalskills that she requires for excelling in the profession. Her workhas given a factual guide on how to make a business site help inachieving the intended goals. Moreover, she has illustrated thesefacts by giving info graphic information by SCORE to prove theimportance of a website.
Inaddition, Bridget is responsible for all marketing, PR, branding, andcommunication efforts at SCORE Association, hence, she has writtenhighly helpful information for entrepreneurs intending to promotetheir businesses online. She concentrates on executing advertisingplans and strategies for the association to encourage the developmentof SCORE`s tutoring and training’s administrations.