Technologyand Basketball Youth Communities
Technologyis an unavoidable element of the life of the modern society,particularly the youth. In addition, technology has become a centralpart of influence to young people, especially those that exist with acommon interest. A common interest brings youth together and becomethe core part of attracting other factors that influence a group ofyoung people. One of the most influential common interest in themodern world is sports. Basketball is particularly an influentialsport, that brings young athletes to integrate together as acommunity. To explore the role and influence of technology on theyouth, this paper will study the young basketball players in Americanand how they establish their common identity.
Technologyenhances the creation of identity among the basketball players byallowing them to communicate easily and constantly. They are able toknow each other and understand their common interests and ambitionsin their careers. A common identity is formed out of the influence ofthe top players sharing information about them and forming groupsthat facilitate such sharing of information. According to Umaschi andNoam (19), technology influences the youth by providing them withmodern and advanced platforms of communicating. This argumentexplains why technology allows the young players to shareinformation. Due to the communication among them with the establishedYoung NBA players lace their interests and ambitions in becoming topathletes in the world and achieve greater sporting acts. To do this,they normally look upon established players to be their role modelsand form communication with them.
Technologyallows groups of basketball players to create an identity by allowingthem to establish fan groups. Through the use of the internet, theyoung players are able to create awareness about them and link upwith other players and fans. They do this by using social media sitesthat allow them to not only connect, but also to display theiridentity. For instance, the use of the social media site Twitter hasinfluenced the connection and establishment of basketball groups theyouth. NBA players venture into the social media as a way of creatingtheir own identities and therefore connect with others with the sameidentity or career interests.
Accordingto Umaschi (31), the use of the Internet in sharing informationonline is the main relevance of the influence of technology by theyouth. This means that the basketball community of young people keepsinformation sharing as the main focus of their social identity.Jensen (1) explains that without the use of the internet, the groupsof modern youth playing basketball cannot be held together as theyare now. Jensen (1) further argues that online platforms by sharingvideos, skills and sporting information became the main element ofcohesion of the community of basketball players. Moreover, Jensenprovides the examples of the videos that are shared on the YouTube asthe main example of the use of technology and the internet to keepgroups of young basketball players together.
Throughthe use of fan groups on social media, basketball layers and NBAathletes are able to establish an identity that pulls more people tojoin them in playing basketball. This way, the social identity of therich and talented players is developed and the prestige of theindividual payers rises higher. For instance, the most prestigiousplayers in the social sites and social media fan groups have a largernumber of fans and players. According to Tweeting Athlete Website(1), over 623 NBA athletes are profiles and compared against eachother, based on the number of their followers. This helps them toshare information based on the trends that the most prestigiousplayers in the groups (Tweeting Athletes 1). Through such commonsharing of regular information, they are able to create a socialidentity as a group.
Toestablish and maintain a strong common identity, the basketball youthgroups focus on sharing information that supports the development ofskills in the sport. Through such learning, the group develops acommon identity within its membership. The goal of supporting skillsin the sport does not only create an identity within a single groupbut all over the world. This is because the skills are learntuniversally by any young person who identifies with the sport. Thesegroups share skills and training information to build the sport,especially among those that are learning (Stein 1). According toStein (1), there are several tips and video lessons on the playing ofthe sport. This means that continuous and regular sharing of suchinformation from these groups develops their game and interests.
Technologyallows the youth in the basketball game to develop a higher identityby giving them platforms of attaching to the national groups like theNBA. By subscribing to the national and international sportassociations, youth communities of basketball players develop theiridentity to higher levels. Through such attachment, youth basketballplayers find a greater identity that attracts even more young peopleto join them, in both the sport and their community. For instance,the NBA Facebook page attracts basketball players to join theircommunity as fans and also as players (NBA Facebook (1). Through theuse of the page, NBA forms a large group of fans and players thatshare with each other, thereby providing a higher identity forsmaller communities (NBA Facebook 1).
Thesocial media allows the national and international basketball groupsto share crucial information that keeps the community of basketballplayers together and interested in the game. For instance, the (NBAFacebook (1) group posts several videos that are aimed at promotingthe learning of the game by members of the group and promoting theircommon interest in the community. In addition, the youth communityshares time tables and results of the basketball games and fixturesthat happen all over the world (NBA Facebook 1). After interviewing alocal college basketball player, Morris Jensen, his responses on hisuse of technology pointed out that the online presence of the NBA wasa big influence. He said that he learnt how to follow the NBA throughthe use of their Facebook page.
Theinterview of Jensen revealed motivation as one of the main elementsthat keeps the young basketball players together as a community.Technology allows the community of young basketball players to findthe right inspiration to play, learn more skills and share. Accordingto Jensen (1), his inspiration came from the videos posted by thenational community of the bare, particularly the Facebook pages ofthe NBA and the NBA MEMES. Due to the information, research on theMEMES reveals that the basketball community provides messages andvideos from top athletes to keep the younger members inspired to stayin the game. For instance, the group posted video and message on thepositive attitude of winning through basketball IQ (NBA MEMES 17).
Technologycontinues to sustain the identity of the young basketball players byproviding more content and training materials for their sport. Tokeep the interests of the sport more intact among the members of thecommunity of basketball players, they keep constant sharing ofinformation for further development. For instance, the collegebasketball community that Jensen attended kept a close connectionbecause of the skills they learnt together in basketball websites.One particular group that promoted their skills is the YouthBasketball Skills Community, which shares important information onthe game (Youth Basketball Skills Community 1). According to YouthBasketball Skills Community (1), the young people learn all thestyles of the game such as dribbling, shooting and defense amongother skills. This keeps the community focused on their coreactivities.
Throughtechnology, ambitions and careers of the young emerging players isdeveloped and influenced by the social media platforms establishedfor the sport. These platforms are established at both college leveland national level, but communication between the two levelsvalidates the identity of the local youth communities and socialmedia sharing groups. According to Jensen (1), his passion forbasketball was influenced by his college group of basketball playersand motivated by the videos they used to share among themselves. Dueto the development of the social identity, these large communities ofthe sport are able to influence the young people to develop ambitionsfor the sport. For instance, the college basketball sportingcommunities are proud to be linked to the larger nationalassociations.
Fromthe information provided by the college basketball player, it isevident that technology plays a role in the formulation of identityof the community of the youth in the sport. not only does technologyhelp in the formation, but also in the development of their commonbasketball interests as well as the identification of their groupswith the larger community. Moreover, the youth communities ofbasketball players are able to maintain their common social identitythrough sharing of the sporting information and skills. Through theuse of technology as the main tool of associating, the community ofbasketball players keeps their identity as a social cluster of eliteand emerging athletes.
Jensen,Morris. (Personal Interview, June 2, 2014)
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